How do closed facebook groups work

If customers cannot find you, let alone look for you. It defeats the purpose. A closed group may be a better option for your small business. As a small business owner, you will find there are two main benefits of creating a closed group on Facebook. Higher Engagement — One of the greatest benefits of creating a closed Facebook book is the level of engagement you can get out of it. Users or customers are far less likely to interact with you or your brand in a very public forum, such as a Facebook business page, for example.

In a closed forum, however, people may be less intimidated, with fewer eyes watching, they may be more likely to ask questions, leave comments, and engage with others. However, when you do have a valuable offer, your closed group provides a highly targeted audience for that offer. Clearly, the members made a conscious decision to be there and participate, their presence is not an accident. It is important to note that presenting offers to your group is something that is a long-term goal.

In the short-term, your focus should strictly be on creating value. When you join a closed Facebook group your friends cannot see that you joined because the group is closed the same goes for secret Facebook groups. Generally speaking, anything you post in a closed group cannot be seen outside of that group.

Now that said there are two caveats to this. Second, sometimes privacy is just smoke and mirrors. When you join a closed or secret Facebook group you will have to read and agree to their terms and conditions once you gain access.

This really just consists of reading a post that is pinned to the top of the page. For new members, this makes it easy to find and for older members, it makes it easy to reference. After all, if anyone can just share it anywhere that defeats the purpose of the group being closed and or secret. It is important to note here that when it comes to joining close groups or secret Facebook groups, the creators, admins, and members are very serious about abiding by the rules as posted.

Any deviation from this can get you kicked out of the groups and permanently banned. Facebook, on the whole, is a pretty user-friendly platform, and creating a closed group or a secret group is no exception.

Public Private Who can see what members post, comment and share in the group? Anyone, on or off Facebook Current Members Who can see the list of members in the group? People on Facebook Current Members Who can see who the admins and moderators are? People on Facebook People on Facebook.

Keep in mind:. Was this helpful? Related Articles. How do I create a Facebook group? How can I adjust my Facebook privacy settings? Group settings can change, too. The decision upset many members who did not intend for their previous posts to be publicly available. Facebook currently does not allow groups with more than 5, members to switch to less restrictive privacy settings.

According to Chamberlain, the group—which grew to 3. If it takes a village to raise a child, then why not create a secret virtual village, especially for dads who may feel awkward reaching out for help. Obviously a really good reason to create a secret group is if you want to keep something a secret. Maybe you want to plan a surprise party for a friend or colleague. Make a pregnancy announcement with family and close friends. Create a support group for someone suffering from an illness.

Or, as Facebook offers , gather participants of a reality show yet-to-be-launched. Most of the time brands aim to reach as wide an audience as possible, but there can be advantages to going off the radar. Secret groups can be used to generate buzz and brand intrigue, be a safe fan forum, or offer exclusive access to content or promotions. By creating an official and private environment, members can feel more comfortable to express their opinions.

Last year Facebook launched Groups for Pages, so page owners could create branded groups without using personal profiles. To create your group, add a name and a few members. You can also set up links to pages, which is ideal for brands wanting to link with their brand page. Posting on a regular basis is definitely a commitment. This does double duty of giving your visitors something to look forward to while also sticking to a consistent content calendar.

For reference, here are the best times to post on Facebook which highlight the weekday mornings and afternoons as prime for posting something new. Keep a close eye on your notifications and replies, especially in discussion-related posts that you created yourself.

Beyond discouraging both in your Group rules, make sure to provide context to any sort of link or sales message that you post yourself. Keeping your Group small and tight-knit keeps the quality of discussion high. This also makes life easier for your admins.

Below is a quick breakdown of what Public, Closed and Secret Groups mean for prospective members, for reference. Much like you should pay attention to what drives Facebook Page engagement , similar rules apply to your Group. For example, have you completely filled out your Group info to include relevant keywords that your audience might be looking for?

Does your Group description include benefits and a call-to-action? What about any eye-catching cover photo? Meanwhile, other Facebook analytics tools like Grytics actually dig into your Group data further including comments-by-day and a breakdown of audience reactions.

For the sake of figuring out what engages your audience the most, be prepared to experiment with different types of posts. Consider posting the following:. It also means that your members are never left hanging when a response is needed. Keeping an eye on frequently asked questions and concerns can be the genesis for everything from blog posts to product ideas and beyond.