What is wei xin

They are the entrance of the money transactions and important tools for brands to provide benefits to their customers. Since Weixin and WeChat are using different servers, the data of these two versions are stored in two different places.

If you registered your official account trough WeChat international version, then your account will not be seen or subscribed by a weixin mainland user, and due to the strict censorship regulations, the mainland weixin users cannot join any campaigns launched by your official account resisted with WeChat international. However, the WeChat international users are free to see and subscribe to the weixin official account and join the campaigns and promotions in mainland China.

Therefore, if your business is targeting mainland China, it is suggested that you registered your official account through Weixin, which is the domestic version. And you will be able to integrate and utilise the resources and promote your brand in China. Privacy Policy. Skip to content. Head of Growth GoDigitalChina 3x founder. Share on linkedin. Share on twitter. Lauren Mack. Lauren Mack is a journalist who covers Chinese culture and history.

Updated February 03, Featured Video. Cite this Article Format. Mack, Lauren. What Is Wei Xin? How to Plan a Traditional Chinese Wedding. Why Mandarin Chinese is easier than you think. How to Say "Aunt" in Mandarin Chinese.

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These choices will be signaled globally to our partners and will not affect browsing data. Other functions also differ relatively slightly between the two apps. For example, the game centers in different regions show different games. If a brand wants to target customers in mainland China and avoid the inconveniences caused by the functional differences between two versions, they need to register an official Weixin account, instead of an official WeChat account, to do marketing.

Do you now understand the differences between WeChat and Weixin? Or are you still confused about their differences? Leave a comment below. To get deeper insights into Chinese social media marketing and utilizing it to serve your business, join ChoZan , a training and resources platform for Chinese social media marketers.

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