Why have testimonials

For many businesses, it's ideal to have a website page devoted to testimonials where all of them are visible, but it doesn't end there. Using a plugin like IQ Testimonials , you can add scrolling testimonials to any page. They're particularly valuable on website pages that drive important conversions , where your potential customers are making decisions.

It's well worth your time to select the testimonials that best complement the conversion you're trying to achieve IQ Testimonials will let you embed a short code to display a set of specific testimonials. Depending on the content and format of the testimonial, it can achieve different goals at different stages of the sales process. By choosing testimonials that address potential customers' questions and concerns at a given point, you're using social proof to guide them down the sales funnel.

Testimonials aren't only for your website, though—you can also share them on social media and incorporate them into emails, blog posts, ebooks, print materials, videos, broadcast ads, and beyond. Hey - if they're the most effective form of content marketing, then why not use them? Let the person write their own testimonial. Let them feel comfortable knowing that you want their genuine thoughts about their customer experience.

If it was a negative one, take that as a customer engagement opportunity and find out what could have been better. Testimonials help humanize your brand by adding tangible confirmation of your selling points. Keep them strategically placed and visually engaging, and their effectiveness will be even greater. This article originally appeared on Mainstreethost and has been republished with permission.

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Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 0. Why Are Testimonials So Important? Some Best Practices As long as your past customers have had positive experiences with your brand, testimonials are pretty hard to mess up, but here are some ways to take them from good to great: Imagery: Remember — the key is to sell an experience.

Recap Testimonials help humanize your brand by adding tangible confirmation of your selling points. Twitter Tweet. Facebook Share. Stay Connected Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.

Get the best of B2C in your inbox: Subscribe to our newsletter Sign up. Your subscription was successful. Popular Articles. Discuss This Article. A company's products and services may not always be self-explanatory. In fact, some products and services can be used in multiple ways. Visitors to your website can glean information on how your products or services can work from your customer testimonials.

This is because your customers are likely to explain how they used your products or services to meet their needs. Take for example a product like a stain remover. Your customers can explain in their testimonials the different ways in which they were able to effectively use your stain remover, whether it was to remove a wine stain from their couch or to remove pet stains from their carpet. These are different examples of how the product can be used.

It's a lot easier for visitors to connect with other customers than it is for them to connect with a CEO of a company. If they can relate to the customers in your testimonials, it will be easier for them to relate to your brand. Such an emotional connection can be a powerful tool when it comes to converting new customers.

Be sure to use the names and pictures of the customers providing the testimonials to make it even easier for visitors to connect with them on an emotional level. Subscribe Now. This business advisory guide will arm you with 21 Revealing Questions you should ask any computer consultant before giving them access to your network.

NE Albuquerque, NM Web Design 5 reasons to have testimonials on your website. Back to posts.